Adobe's Quick Cut Lets Creators Focus on Ideas
The new AI tool in Firefly turns raw clips into a first draft, freeing videographers, podcasters, and marketers to stay inspired and iterate faster
Adobe is introducing a new feature aimed at easing the post-production workload for video creators. Launching today in the Adobe Firefly video editor, Quick Cut uses AI to assemble clips into a structured timeline, giving creators an instant first cut to refine—no more debating over how to manually piece together footage.
“We designed Quick Cut to give video creators a clear starting point they can shape, refine, and make their own,” Mike Polner, Adobe’s vice president and head of product marketing for creators, writes in a blog post. “It’s a fast way to get from ‘I have clips’ to ‘I have an edit I can work with.”
At its core, this update is about keeping creators focused on their ideas. Editing and administrative tasks can stall momentum or lead to decision paralysis. Sifting through hours of footage or countless images to craft the right story can sap both time and enthusiasm. Quick Cut promises to cut through that friction, giving creators a structured first draft and the motivation to push their projects forward.
“When inspiration strikes, video creators need tools that keep pace with the speed of their minds. They need to iterate quickly and brainstorm across different media types as they stretch their ideas in new creative directions,” Polner states. “There’s no time to stare at a blank page or timeline. They need to fill their timeline quickly, so they can build on top of it and, when necessary, tear it down and build anew.”
Within Adobe’s Firefly video editor, creators upload their footage and then use natural language to describe what they want their video to be about. The platform’s AI will use that description to generate a narrative-first production, then offer the option to fine-tune the video. Creators can specify the aspect ratio they want, whether they prefer automatic pacing or a specific duration, and whether they want to add B-roll footage to keep supporting footage organized. A shot list or a script can also be used to inform the generation.
In addition, this tool not only supports video clips but also still images.
While Quick Cut is designed for videographers, it can benefit a wide range of content creators. Product reviewers, for example, can turn long unboxing or test footage into social media-ready videos. Podcasters can sift through long-form conversations to create an episode with all the significant clips. Reporters can highlight key moments from important interviews. And finally, marketers can organize B-roll and session footage from events and turn it into a coherent first draft.
It’s the latest feature to come to Adobe’s version of Premiere for the AI era. First introduced in October, the company has slowly been adding features to the Firefly video editor. In December, it debuted Prompt to Edit and camera motion reference tooling, giving creators more control in how their AI-generated videos are produced.
As is becoming standard for Adobe, to encourage creators to use Firefly, the company is offering unlimited image and Firefly video generations up to 2K resolution for new customers who sign up before March 16, 2026. However, the offer specifically applies to those on its Firefly Pro, Premium, 4,000-credit, 7,000-credit, and 50,000-credit plans.